How to choose good SEO Keywords.

In the world of SEO and Internet Marketing, there's no doubt that Keywords are king. In many ways and instances, the never ending battle of search engine ranking is decided by the keyword or keywords you choose and how you use them. Choosing the wrong keyword will dramatically affect your chances to ever be found by your visitors. Using your SEO keywords wrongly will also likely get you black listed and banned. However, selecting the correct keywords, and using them appropriately will bring you one step closer to
success.

Right after selecting your niche, keywords research is the first thing you do when creating a website, not the opposite. Your keywords are the core architecture of your website. There are typically 4 types of keywords:

Domain name keywords:

This is for people who want to use a keyword as their domain name such as "rank-first-on-google.com" rather than branded name like "NicolasPrudhon.com". There's a controversy here as which one should be preferred. Through my personal experience, it is easier to rank a keyword domain name as search engine tend to give more value to website with their main keyword in the domain name; however, we are in an era were branding is so important and good short keywords name hard to get. Creating an identity and a Unique Selling Proposition, can almost only be done through branding, where keyword names are very generic.

Main Keyword:

This is the SEO keyword that encompass the global idea and scope of your entire website. It is usually a 2 words terms as single word terms are extremely competitive and almost impossible to get. When selecting this keyword, you should ensure that it meets the following guidelines:

note that these are guidelines only, depending on your niche, there may be some variation, nonetheless, they remain good indicators of the value of a keyword

Category Keywords:

Category Keywords, or level 2 SEO keywords are used to divide the content of your website within the main keyword. Commonly in businesses, categories would be something like "services", "products", "resources" and others. For each of thoses categories, you must find a good keyword.

Content Keywords:

Content keywords, also known as Level 3 SEO keywords or Long tail keywords are playing a key role in your searh engine optimization results. Those keywords are also called long tail keywords, because they tend to be more like short sentences that keyword terms such as "how to choose a dog" or "good nutrition food for diabetes". Also the search volume for such specific terms is much lower, the results are also much more targetted, these are the keywords that will bring the visitors to your website. These are the recommentation when selecting those SEO keywords: